What We Build
Not just a website — a growth engine
Most WordPress agencies install a theme, swap your logo in, and call it a day. We don’t. Every site we build starts with your business goals — conversion targets, SEO strategy, CMS workflow requirements — and we engineer backward from there.
Our output is custom PHP, clean Gutenberg blocks, a fully typed REST API layer if you need headless, and a CMS your team can actually use without calling us every time they need to update a headline.
Scope of work
verything included — nothing hidden
Delivery Timeline
How a typical project unfolds
A real phased build — not a waterfall. You see working software at every checkpoint.
- Discovery & Architecture
Goals, sitemap, wireframes, DB schema, tech stack confirmation. Delivered: a signed-off spec doc both sides can build against.
- Kickoff Call
- Sitemap
- Wireframes
- Spec Doc
- Design & Prototype
High-fidelity Figma designs for all key pages. One full revision round. Prototype handoff.
- Figma designs
- Style guide
- Component library
- Client sign-off
- Build — Theme & Core
Theme development, custom blocks, ACF integration, CPTs, REST API, WooCommerce (if needed). Staged to a dev URL.
- Theme PHP/CSS
- Gutenberg blocks
- ACF Pro fields
- API endpoints
- QA, Performance & Security
Cross-browser QA, Lighthouse passes, security hardening, load testing, content migration from old site.
- Lighthouse 90+
- Security audit
- Content migration
- Staging review
- Launch & Handover
DNS cutover, SSL cert, caching layer, CDN, GA4/GTM live, 30-day post-launch support begins.
- DNS live
- Caching active
- Analytics live
- Loom handover
Technology
Our WordPress stack
Common questions
Frequently asked
No. We build custom themes using WordPress’s native block editor (Gutenberg) or classic PHP themes — whichever suits your workflow. Page builders add 2–4MB of unused CSS/JS and make sites slow and hard to maintain. Our output is lean, documented, and handover-ready.
Absolutely — that’s an explicit design goal. We build an intuitive editor experience using ACF flexible content or Gutenberg blocks so your team can update pages, add blog posts, and manage products without touching code. We include a Loom walkthrough video and written CMS guide.
WooCommerce, Bookly, Amelia, custom post-type booking systems — we’ve built them all. E-commerce projects start from $1,200. Just tell us what you need in the discovery call and we’ll scope it accurately.
Yes. We handle full content migrations — posts, pages, users, media, WooCommerce orders/products. Migration is included in most project scopes at no extra charge. We also handle DNS cutover and keep your old site live until you approve the new one.
We’re hosting-agnostic but recommend Cloudways (DigitalOcean/Vultr) for most clients — good price-to-performance, easy server management, and built-in Redis. For high-traffic sites, Kinsta or WP Engine. We can set up whichever you prefer or manage it for you.
Yes — our WordPress Care Plans start at $150/month and cover plugin updates, security monitoring, uptime checks, daily backups, and 1 hour of development changes per month. Larger retainers available. Many clients stay on a retainer after launch.