What We Build
Not just rankings — qualified traffic that converts
Off-the-shelf plugins are built for the average case. Your business usually isn’t the average case. We build plugins scoped to exactly what you need — nothing bundled in that you’ll never use, nothing missing that forces you to bolt on a second plugin. Every plugin we ship is documented, follows WordPress coding standards, and won’t break the next time WordPress updates core.
Scope of work
Everything included — nothing hidden
Delivery Timeline
How a typical plugin build unfolds
A real phased build — not a waterfall. You see working functionality at every checkpoint.
- Discovery & Spec
Requirements gathering, edge-case mapping, and a functional spec doc both sides sign off on before any code is written.
- Requirements Call
- Edge Cases
- Data Model
- Spec Doc
- Core Development
Custom post types, fields, and the core plugin logic built and tested in a local WordPress environment.
- Plugin Scaffold
- Core Logic
- Admin UI
- Unit Tests
- Integration & Staging
Integration with any third-party APIs or CRMs, staged to a dev URL for your review.
- API Integration
- Staging Deploy
- Client Review
- Bug Fixes
- QA & Handover
Cross-browser and cross-theme testing, documentation, and a walkthrough video so your team can maintain it.
- QA Testing
- Documentation
- Loom Walkthrough
- Source Handover
Technology
Our plugin development stack
Common questions
Frequently asked
Most custom plugins fall between $800–$5,000 depending on complexity — a simple custom post type integration is on the low end, a plugin with third-party API integrations and a full admin UI is on the higher end. We give you a fixed quote after the discovery call, not an hourly estimate.
Yes. We start with a code audit to understand what’s there before touching anything, then quote based on what needs fixing versus rebuilding.
Our plugins are built to WordPress coding standards and tested against WordPress beta releases before each major version ships, specifically to avoid this.
Yes, 100% source code ownership, same as every project we deliver.
Often, yes. If your current plugin is 80% of the way there, extending it is faster and cheaper than a rebuild. We’ll tell you honestly which approach makes sense.
Yes, compatibility testing against new WordPress and PHP releases, bug fixes, and small feature additions are available as a monthly retainer.