Beauty & Wellness · Local Business View live site

Beauty Hub Sunshine Coast – A Premium Lash & Brow Salon, Built to Book

Beauty Hub Sunshine Coast is a premier lash, brow, and facial beauty salon based in Maroochydore, Queensland. Specialising in eyelash extensions, lash lifts, brow lamination, eyebrow threading, henna brows, tinting, and facial treatments, Beauty Hub serves both women and men with a client-first approach. Wiselogix designed and developed their custom WordPress website with a CMS, making it easy for the team to manage services, prices, and bookings independently.

Industry	Beauty & Wellness
Timeline	3 weeks
Services	Web Design, WordPress Development, Custom CMS

Wiselogix - WordPress - BeautyHubSunshineCoast

The challenge

A busy salon with no digital presence to match its reputation.

Beauty Hub Sunshine Coast had built a loyal local following through quality results and word of mouth, but their online presence wasn’t doing justice to the experience they offered. Potential clients looking for lash extensions or brow services in Maroochydore couldn’t easily find them, understand their services, or book — and the salon had no easy way to keep their pricing and services updated themselves.

No clear service showcase

With a wide range of treatments — from classic lash extensions and lash lifts to henna brows, threading, and facials — the salon needed a structured way to display every service with pricing, clearly and attractively.

No online booking integration

Clients had no easy way to book appointments online, forcing them to call or visit in person, adding friction and likely losing walk-in-ready customers.

No CMS control

Without a content management system, the salon couldn’t update prices, services, or promotions without going back to a developer every time — an ongoing cost and bottleneck.

Our approach

A warm, conversion-ready site the salon team can run themselves.

Beauty Hub’s clients come for the experience as much as the results — so the website had to reflect that warmth and professionalism from the first scroll. Our approach focused on building a visually inviting WordPress site that makes every service immediately clear, guides visitors toward booking, and gives the salon full control to update their own content through a custom CMS. The Fresha booking integration was wired directly into the site so clients can go from browsing to booked in seconds.

Custom WordPress Development

Built a clean, mobile-responsive WordPress site with custom page templates for the homepage, services, prices, gallery, about, and contact — structured to guide visitors smoothly toward booking.

Service & Pricing Pages

Designed dedicated services and pricing pages showcasing all treatments — Eyelash Extensions, Lash Curl & Lift, Henna Brows, Lash & Brow Tinting, Facial Threading, Facial Treatments — with clear descriptions and prices.

Custom CMS & Booking Integration

Delivered a custom CMS so the Beauty Hub team can manage services, pricing, and content independently. Integrated Fresha online booking directly into the site for seamless appointment scheduling.

Before & after

The numbers tell the story

Before Wiselogix

First response time8+ hours

Lead-to-viewing rate9%

Mobile Lighthouse score38

Agent admin hours/week22 hrs

After Wiselogix

First response time< 60 sec

Lead-to-viewing rate31%

Mobile Lighthouse score96

Agent admin hours/week4 hrs

How we delivered it

A 3-week build, in two coordinated tracks

Week 1
Discovery, Design & Structure

Mapped the existing lead funnel, identified drop-off points, and scoped both the new WordPress theme and the AI workflow logic in parallel.

Week 2
WordPress Development & Content

Custom theme development, listing CPTs, agent profile blocks, and performance optimization — staged to a dev environment.

Week 3
QA, Refinements & Launch

Built the GPT-4 qualification conversation flow, CRM webhook integration, and calendar booking logic using n8n.

Project gallery

A look at the build

Technology used

The stack behind this build

WordPress

PHP

Elementor / Custom Page Builder

Slider Revolution

Fresha Booking Integration

Custom CMS